Julio Iglesias Jr. launches Suaji, a brand of premium trainers

Madrid, 2023. The new era is coming.

Four partners, Julio Iglesias Jr. among them, met in Madrid to launch a very special project: the creation of an exclusive trainer brand for men and women.

That is how Suaji was born. The key idea the brand revolves around is an urban style, but how can we define it? All of the partners had a few things clear: they wanted to think outside the box, push limits and remove prejudices, start a family and roam the streets of the world in premium footwear, all with a unique philosophy: #NotSupposedTo. Don’t make assumptions, don’t conform, realise your dreams…And they needed a name that would convey all of this.

This is only the beginning of Suaji. Do you want to know more about us? Get in touch!